An analyst that works for you comes with the results of a study about interest in a new product your firm may launch. For your firm, the primary goal of any new product launch is to attract new customers into your ecosystem. The survey says $27\%$ of existing customers would make use of the new product. Which one of the following best characterizes this finding?

Question $13$ options:

With such a large number of existing customers being interested, this is clearly a product the firm should launch.

While the sample is focused on existing customers, this is a reasonable approximation of what new customers might like, so we have clear evidence the new product will succeed and can move forward with confidence.

It's great that existing customers like the product, but the underlying sample used in this study says nothing about the new customers the firm hopes to attract with new products. As such, given the stated aims, this survey is of little help because of the improper sample.

With $27\%$ of existing customers excited about the new product, this new initiative is certain to generate substantial new revenue and profit.