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An analyst wants to measure a campaign that is delivering across Facebook and Paid Search. The client wants to understand the causal sales impact of

An analyst wants to measure a campaign that is delivering across Facebook and Paid Search. The client wants to understand the causal sales impact of each channel. Which methodology should the analyst use?

A. A/B test

B. Randomized control trial

C. Attribution

D. Marketing mix model

(Please explain your answer)

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