An analyst working for a financial services company is reviewing Facebook campaign results to assess how many new credit card signups can be attributed to its Facebook campaign. The analyst is comparing attributed results in Facebook Ads Manager with those in Google Analytics and needs to explain why these are different.

What are two key differences between the platforms that can provide a reasonable explanation for this outcome? (Choose 2)

A. Google data includes impressions, conversions and clicks

B. Facebook data includes visits, conversions and clicks

C. Different platforms tend to attribute more conversions to its own platforms

D. Different platforms may be using different attribution models

E. Different platforms have access to different data