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An analyst working for a large hotel chain has been given a data set of 2,000 customer complaints relating to some of its hotels. The

An analyst working for a large hotel chain has been given a data set of 2,000 customer complaints relating to some of its hotels. The data relates to complaints about different aspects of service at various hotels of the chain. The analyst performed pre-processing on the dataset to obtain the frequency of complaint occurrences as listed in the table below:

Items co-occurring in same customer feedback records

Raw frequency of occurrences

Bad customer service AND Not clean

150

Not clean AND Not friendly

160

No parking AND Bad customer service

250

Bad customer service

235

Not clean

200

Not friendly

300

Not clean AND Not friendly AND No parking

35

No parking

320

Bad transport AND Not friendly

55

  1. Given the occurrences in the table, does the association rulerepresent a correct and significant association rule? Justify your answer.

2 Givencalculate the Lift of the association rule. Based on your calculation of its Lift, is this association rule significant? Justify your answer.

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