Question
An analyst working for a large hotel chain has been given a data set of 2,000 customer complaints relating to some of its hotels. The
An analyst working for a large hotel chain has been given a data set of 2,000 customer complaints relating to some of its hotels. The data relates to complaints about different aspects of service at various hotels of the chain. The analyst performed pre-processing on the dataset to obtain the frequency of complaint occurrences as listed in the table below:
Items co-occurring in same customer feedback records | Raw frequency of occurrences |
Bad customer service AND Not clean | 150 |
Not clean AND Not friendly | 160 |
No parking AND Bad customer service | 250 |
Bad customer service | 235 |
Not clean | 200 |
Not friendly | 300 |
Not clean AND Not friendly AND No parking | 35 |
No parking | 320 |
Bad transport AND Not friendly | 55 |
- Given the occurrences in the table, does the association rulerepresent a correct and significant association rule? Justify your answer.
2 Givencalculate the Lift of the association rule. Based on your calculation of its Lift, is this association rule significant? Justify your answer.
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