Question
An analyst working for a large hotel chain has been given a data set of 2,000 customer complaints relating to some of its hotels. The
An analyst working for a large hotel chain has been given a data set of 2,000 customer complaints relating to some of its hotels. The data relates to complaints about different aspects of service at various hotels of the chain. The analyst performed pre-processing on the dataset to obtain the frequency of complaint occurrences as listed in the table below:
Items co-occurring in same customer feedback records | Raw frequency of occurrences |
Bad customer service AND Not clean | 150 |
Not clean AND Not friendly | 160 |
No parking AND Bad customer service | 250 |
Bad customer service | 235 |
Not clean | 200 |
Not friendly | 300 |
Not clean AND Not friendly AND No parking | 35 |
No parking | 320 |
Bad transport AND Not friendly | 55 |
Part a. Given the occurrences in the table, does the association rule represent a correct and significant association rule? Justify your answer.
Part b. Given calculate the Lift of the association rule . Based on your calculation of its Lift, is this association rule significant? Justify your answer.
Part c. Given the occurrences in the table, what additional pre-processing (if any) would be required to calculate Lift for the association rule . Explain your answer.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started