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An analyst working for a large hotel chain has been given a data set of 2,000 customer complaints relating to some of its hotels. The

An analyst working for a large hotel chain has been given a data set of 2,000 customer complaints relating to some of its hotels. The data relates to complaints about different aspects of service at various hotels of the chain. The analyst performed pre-processing on the dataset to obtain the frequency of complaint occurrences as listed in the table below:

Items co-occurring in same customer feedback records Raw frequency of occurrences
Bad customer service AND Not clean 150
Not clean AND Not friendly 160
No parking AND Bad customer service 250
Bad customer service 235
Not clean 200
Not friendly 300
Not clean AND Not friendly AND No parking 35
No parking 320
Bad transport AND Not friendly 55

Part a. Given the occurrences in the table, does the association rule represent a correct and significant association rule? Justify your answer.

Part b. Given calculate the Lift of the association rule . Based on your calculation of its Lift, is this association rule significant? Justify your answer.

Part c. Given the occurrences in the table, what additional pre-processing (if any) would be required to calculate Lift for the association rule . Explain your answer.

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