An apparel company decides to stop paying celebrities to use their social media presence to enhance awareness of its clothing line. Instead, it belicves that its marketing efforts will be more successful if it begins to feature individuals who are not famous and are not followed by many people, but who like the compary's products and mention the company in their social media accounts. This approach suggests the compary is using a(n) strategy. Viral marketing big seed Inbound marketing Amplified