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An apparently dominated choice can be a savvy way to create a nudge because... a. it may be irrelevant on its own, but it can
An apparently dominated choice can be a savvy way to create a nudge because...
a. it may be irrelevant on its own, but it can make another alternative look more attractive.
b. it attracts attention so decision-makers stop to think.
c. it reduces the complexity of the decision.
d. it increases the probability a respondent will choose the default.
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