An approach to organizing a firm that focuses on revenues and operating costs and has its roots in manufacturing is called:

Select one:

a.The industrial management approach

b.The manufacturing management approach

c.The operations management approach

d.The market-focus management approach

The variety of relationships between marketing and other functions within the organization can be illustrated by:

Select one:

a.customer competencies

b.customer expectations

c.operations management

d.customer needs

Employee perceptions of one or more organizational strategic imperative is called __

Select one:

a.Climate

b.Empowerment

c.Service passion

d.Enfranchisement