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An approach using ________ analytics involves determining the optimal level of marketing-relevant factors for a specific context by considering how adjusting their levels in varying
An approach using ________ analytics involves determining the optimal level of marketing-relevant factors for a specific context by considering how adjusting their levels in varying ways will impact different marketing outcomes
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Essentials Of Strategic Management
Authors: J. Hunger, Thomas Wheelen
5th Edition
0136006698, 9788120348615
