An area of pricing ethics that has received little attention is in Internet pricing. The practice of charging more or less in some physical areas than others, based on the buying power of the area, has been common practice. The primary purpose being to maximize the opportunity costs people in high buying power people are willing to endure to get a product. As the Internet becomes more dominate as a marketing tool, and online marketers are being pressured to maximize the efficiency of the system, development of online strategies are increasing in importance. Due to superior data collection methods, online differential pricing is based on more than earning power in geographic areas. Browsing history many times indicates the degree to which a customer wants a product, assumptions about ethnicity, gender, or age based on browsing history may result in differential pricing based on the assumed ethnicity, gender, or age of a consumer. Many marketing researchers feel that this is unethical, because no ethical operator would base pricing on these criteria in a brick and mortar store. It borders on a type of redlining of areas. With the Internet, redlining is as small as an individual's computer. Having read the topic and reviewed any appropriate associated resources, in a forum post, respond to the following discussion question(s) or prompt(s): Do you feel that differential pricing on the Internet is unethical? Why? Provide two reasons, with details for why you do or do not believe it is unethical