Question
An ecommerce brand needs to determine if additional placements will drive more results than focusing the budget primarily on Facebook Feed. A/B test results: Campaign
An ecommerce brand needs to determine if additional placements will drive more results than focusing the budget primarily on Facebook Feed.
A/B test results:
Campaign 1: Facebook Feed
Cost per purchase: S5
Campaign 2: Four placements
Cost per purchase: S3
Facebook News Feed cost per purchase: $1.50
Instagram feed cost per purchase: $2.50
Messenger cost per purchase: $6
Instagram Stories cost per purchase: $7
Which action should the brand take?
A. Deliver budget against Facebook News Feed, Instagram feed, Messenger, and Instagram Stories within each ad set
B. Remove Messenger and Instagram Stories from the test campaign and retest with two new placements: Facebook News Feed and Instagram feed
C. Deliver budget to only Facebook News Feed and Instagram feed within each Ad Set
D. Deliver budget to Facebook News Feed within each Ad Set
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