Question
An economic consultant for X Corp. recently provided the firm's marketing manager with this estimate of the demand function for the firm's product: Qx =
An economic consultant for X Corp. recently provided the firm's marketing manager with this estimate of the demand function for the firm's product:
Qx = 120 - 5.0Px + 2.0Py + 0.25M +1.0Ax
where Qx represents the amount consumed of good X, Px is the price of good X, Py is the price of good Y, M is income, and Ax represents the amount of advertising spent on good X. Suppose good X sells for Rs300 per unit, good Y sells for Rs250 per unit, the company utilises 2,000 units of advertising, and consumer income is Rs10,000.
Calculate the price elasticity, income elasticity, cross-elasticity and advertising elasticity of demand for product X and interpret your results.
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