1. An effective vision statement is

   1. Our aim is to create superior customer value while controlling costs.

   2. We will be number one in the industry.

   3. Our strategy is to win at any cost.

   4. We want to be the market leader by replicating our competitor's strategy

2-

1. A firm's resource is most likely to be an internal strength and a core competency when the resource is

   1. valuable but common.

   2. easily accessible and mobile.

   3. easy to substitute.

   4. valuable and costly to imitate.