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An electronics company spends a lot of money on product replacement, as customers often complain about issues with the products they receive. Which core value

An electronics company spends a lot of money on product replacement, as customers often complain about issues with the products they receive. Which core value of total quality management can assist the company in tackling the problem of product replacements?
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providing quality training to specific employees
measuring employees' progress based on the amount of work done rather than the feedback obtained from the customers
guaranteeing the quality of products so that the errors are completely eliminated instead of errors being identified and fixed
developing generalized methods and processes that focus only on meeting the needs of the external customers
reducing the cost of operations and offering the customers discounts and rewards
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