Question
An entity is considering the introduction a new product called the Katana in to a market where it presently sells its signature product, the Sabre.
An entity is considering the introduction a new product called the Katana in to a market where it presently sells its signature product, the Sabre. There are no plans to eliminate the Sabre from the company?s line of products. The cost of test marketing the Katana was $155385. Selling the Katana in the same market as the Sabre is expected to lead to a reduction of net revenue of $124533 from the decline of Sabre sales. The project will be also allocated $83269 of corporate overhead. What is the opportunity cost related to the launch of the new product?
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