An entrepreneur has discovered that she can acquire a rather large quantity of makeup (foundation and face powder) from a distributor who is discontinuing the product line. She has heard of the brand, though she has never used it herself. She is not certain of the market share that the brand commands but knows that the manufacturer is replacing its old line of merchandise with a new brand. Nonetheless, she is willing to take a chance on this venture, feeling confident that she can sell the merchandise she purchases because it is being sold at such a steep discount. What is the "fatal flaw" in this scenario?