An entrepreneur wanted to sell combination washing and drying machines in a tropical country. To his disappointment, he found that nobody wanted to buy these machines. He realized that the dry climate of the country contributed to his failure. People usually hung their washed clothes out in the sun to dry. The lack of $\_\_\_\_\_\_\_\_\_\_$ ?was responsible for the failure of his product.

Multiple Choice

market receptiveness

technological feasibility

organizational suitability

economic viability

capability development