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An entrepreneurial venture is in a situation in which ( 1 ) there is significant market demand, ( 2 ) there is significant market size,
An entrepreneurial venture is in a situation in which there is significant market demand, there is significant market size, profit margins are sizable, and there are sufficient resources to support the development and success of the venture. This situation describes
the firms financial viability
an entrepreneurial opportunity
an opportunity screening process.
the companys competitive advantage
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