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An environmental issue in Colorado is keeping our lakes. rivers, and streams clean. as this impacts the quality of our drinking water as well as

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An environmental issue in Colorado is keeping our lakes. rivers, and streams clean. as this impacts the quality of our drinking water as well as Wildlife habitats. You work for a non-prot called Clean Colorado and are creating a campaign with a focus on the impacts of campers and RV owners. The priority audience is tourists visiting Colorado in their RVs. The behavior objective is for them to properly empty their holding tanks (the tanks that collect used water from the sink and toilet) in a "dump station\" instead of in a lake. river. or stream. The price for using a dump station ranges from free to $20. Most stations are open year 'round and some are open just for the summer season. 1. First, consider how you could use price in the campaign. Please provide examples of one monetary and one non-monetary strategy for (1) encouraging the desired behavior and (2) discouraging the competing behavior (four examples total). 2. Given the behavior objective, describe one product or service that could be offered to support this objective

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