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An event planning company hired a new marketing assistant who focuses only on long - term organizational goals and objectives, ignoring the functional - or
An event planning company hired a new marketing assistant who focuses only on longterm organizational goals and objectives, ignoring the functional or operationallevel aspects of planning. For having a successful marketing planning experience, in which element should the new assistant be trained?
Stay flexible.
Utilize input, but don't become paralyzed by information and analysis.
Don't underestimate the implementation part of the plan.
Stay strategic, but also stay on top of the tactical.
Give yourself and your people room to fail and try again.
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