An example of a pull$-$through sales strategy that an air conditioner manufacturer might use is:

A sales contest for Best Buy retail salespeople for its new air conditioner.

Training for HVAC $($Heating$,$ Ventilation and AC$)$ technicians.

Run of a $$25-$off coupon in a New England regional magazine

A wholesaler sales contest for regional wholesalers.

A TV advertising campaign that promotes a new air conditioner to consumers.