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An example of IBP via digital/interactive media is seen on a popular social media site. Potential customers go to this site voluntarily, based on a
An example of IBP via digital/interactive media is seen on a popular social media site. Potential customers go to this site voluntarily, based on a personal interest, and a brand exposure just happens...
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Management
Authors: Stephen P. Robbins, Mary A. Coulter
15th Global Edition
9781292340883
