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An Ex-CEO of Pepsi Co was quoted in the text saying, In my mind, the best thing a person can say about a brand is
An Ex-CEO of Pepsi Co was quoted in the text saying, "In my mind, the best thing a person can say about a brand is that its their favorite". Identify two brands that you regard as your favorites Describe the specific association that each of these brand hold for you and thus why they are two of your favorites
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
