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An ex-CEO of PepsiCo was quoted in the text as saying, In my mind, the best thing a person can say about a brand is

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An ex-CEO of PepsiCo was quoted in the text as saying, "In my mind, the best thing a person can say about a brand is that it's their favorite." Identify two brands that you regard as your favorites. Describe the specific associations that each of these brands hold for you and thus why they are two of your favorites. (15 pts)

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