An Executive Brief is an overview or summary of an organizational analysis one has completed and plans to share with key management executives. You must develop one that is no more than two single-spaced pages (with sub-headings) and includes the following: 1) the purpose/importance of your work; 2) the service improvement proposed; 3) the impact of the proposal on customers, employees and the overall company; 4) the role of marketing communications and branding in successful implementation of the proposal; 5) general resources needed to execute your proposal; and, 6) a call to action directed at upper management that motivates them to take real steps toward implementing your proposal as well as clearly states what role management must play. As such, be sure to frame what you are saying in the firm's best interest. Please be clear and concise