Question
An executive is undecided whether to rely on in-house or external export specialists/intermediaries in the home country. He is leaning towards direct representation in a
An executive is undecided whether to rely on in-house or external export specialists/intermediaries in the home country. He is leaning towards direct representation in a market. What are the benefits of going forth with direct representation? Give an example
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
