An Exercise in Substantiation Answer each of the questions listed below in detail 1 Opinion Hillhouse is considering adding bridal to their assortment of dresses By adding Bridal they believe revenue will grow by 12 Substantiation Couples are opting for smaller weddings said Susan Belle an IBIS analyst Brides are opting for smaller and more intimate weddings with less formal attire As more brides are selecting outdoor venues and a limited number of guests the wedding industry is seeing in shifts in wedding dress demands Questions 1a Why doesnt this substantiation fully support the opinion 1b What additional information is needed 2 Opinion Love Shack Fancy should add beauty to their online site If they do this, they will double their sales Substantiation Ulla Johnson (a competitor of Love Shack Fancy) believes strongly in the synergy between fashion and beauty, they have invested heavily in beauty on their web site They measured customer views before and after beauty was added and found that with the addition of beauty customer views increased WWD, 9 14 21, An Interview with Top Ulla Johnson Management Questions 2a Why doesnt this substantiation fully support the opinion 2b What additional information is needed Opinion Tory Burch Sport (athleisure) at a current 20 penetration to total sales, are underdeveloped they should be able to grow this business to a 28 penetration based on competitor analysis Substantiation You get to make this one up Im making sure you know the three components to the substantiation Write a fictitious substantiation which would substantiate the claim being made by comparing to a competitors Athleisure 28 penetration percent Makes sure 1 your fictitious quote supports the numeric 28 goal 2 note the fictitious credible source 3 link back to the opinion with a tie in sentence after the quote to link it to the opinion (Make sure you understand the difference for change and penetration ) You will need to find researched facts to write and opinion and the substantiation Scenario Siennas Place a childrens boutique is deciding to invest for growth They are deciding what type of product to add to their assortment They are deciding to how best to invest in for growth, they want to get the best return in investment and want to choose the faster growing category should Siennas invest in expanding to childrens apparel or childrens toys Write and opinion and substantiation using current research to support your substantiation Make sure to Write an opinion for how Siennas should expand their assortment and the measurable goal they should gain by adding this category The substantiation must 1 support the numeric goal in the opinion with a researched numeric goal 2 research is from a credible source and site the source 3 link back to the opinion with a tie in sentence after the quote to link it to the opinion )

The Answer is in the image, click to view ...

Answered step by step

Verified Expert Solution

Link Copied!

Question

1 Approved Answer

Posted on Sep 21, 2024

An Exercise in Substantiation Answer each of the questions listed below in detail. 1. Opinion : Hillhouse is considering adding bridal to their assortment of

An Exercise in Substantiation

Answer each of the questions listed below in detail.

1. Opinion: Hillhouse is considering adding bridal to their assortment of dresses. By adding Bridal they believe revenue will grow by 12%.

Substantiation: Couples are opting for smaller weddings said Susan Belle an IBIS analyst. Brides are opting for smaller and more intimate weddings with less formal attire. As more brides are selecting outdoor venues and a limited number of guests the wedding industry is seeing in shifts in wedding dress demands.

Questions:

1a. Why doesnt this substantiation fully support the opinion?

1b. What additional information is needed?

2. Opinion: Love Shack Fancy should add beauty to their online site. If they do this, they will double their sales.

Substantiation: Ulla Johnson (a competitor of Love Shack Fancy) believes strongly in the synergy between fashion and beauty, they have invested heavily in beauty on their web site. They measured customer views before and after beauty was added and found that with the addition of beauty customer views increased. [WWD, 9-14-21, An Interview with Top Ulla Johnson Management]

Questions:

2a. Why doesnt this substantiation fully support the opinion?

2b. What additional information is needed?

Opinion: Tory Burch Sport (athleisure) at a current 20% penetration to total sales, are underdeveloped -they should be able to grow this business to a 28% penetration based on competitor analysis.

Substantiation: You get to make this one up Im making sure you know the three components to the substantiation.

Write a fictitious substantiation which would substantiate the claim being made by comparing to a competitors Athleisure 28% penetration percent. Makes sure

1-your fictitious quote supports the numeric 28% goal

2- note the fictitious credible source

3- link back to the opinion with a tie in sentence after the quote to link it to the opinion.

(Make sure you understand the difference for change % and penetration %)

You will need to find researched facts to write and opinion and the substantiation.

Scenario: Siennas Place a childrens boutique is deciding to invest for growth. They are deciding what type of product to add to their assortment. They are deciding to how best to invest in for growth, they want to get the best return in investment and want to choose the faster growing category - should Siennas invest in expanding to childrens apparel or childrens toys.

Write and opinion and substantiation using current research to support your substantiation

Make sure to:

Write an opinion for how Siennas should expand their assortment and the measurable goal they should gain by adding this category.

The substantiation must:

1- support the numeric goal in the opinion with a researched numeric goal
2- research is from a credible source and site the source
3- link back to the opinion with a tie in sentence after the quote to link it to the opinion.)