An existing bakery that was well structured and had a good reputation was producing distinctive pastry products. They had started small but developed a solid brand. The business received funding and guidance from an official Kuwait funding body and had been established for 5 years. However, they were not generating sufficient profit. A consultant assisted with analyzing the revenue and discovered that the business was not marketing effectively, particularly as they were using organic ingredients that the target market did not understand. The cheese used was organic and locally sourced, plus the business was importing other organic ingredients but did not make this their unique selling point. Also, they were not taking advantage of sales opportunities associated with holidays, this was a significant issue as it was a very seasonal business. Their marketing did not include highlighting their cooking methods, hygiene and the organic ingredients used, as well as the cleanliness and efficiency of their delivery process. Furthermore, the business did not advertise any campaigns before a holiday in order to generate advanced orders. Questions a) In your own words, what is the Problem in this case scenario? (provide 2 points) (3 marks) b) Suggest two solutions to help the owners to overcome their Problems. (Provide 2 points)