Question
An expensive car brand decide to produce its retro car again. 1)Include brand and packaging information for the product/service. Include samples and also provide rationale
An expensive car brand decide to produce its retro car again.
1)Include brand and packaging information for the product/service. Include samples and also provide rationale on packaging.
2)How would you classify the product/service ((i.e. Convenience, Shopping, Specialty or Unsought)? Provide rationale for your selection.
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
