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An experiment is to be performed to determine the effectiveness of a new product promotion program. The experiment will be used to compare four different
An experiment is to be performed to determine the effectiveness of a new product promotion program.
The experiment will be used to compare four different promotion techniques. Each customer will be
exposed to only one of the four promotions. Customers from five different geographical regions will be
considered. Customers will also be divided up into three categories by size as determined from annual
sales. Customers can be exposed to their program for either three or six months. How many different
configurations are there in this experiment?
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