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An Fitness Center charges $50 per month. Variable costs are about $5 per account per month. With marketing spending of $15 per month per customer,
An Fitness Center charges $50 per month. Variable costs are about $5 per account per month. With marketing spending of $15 per month per customer, their retention rate is 98% per month. At a monthly discount rate of 1%, what is the CLV of a customer?
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Management Accounting
Authors: Charles T. Horngren, Gary L. Sundem, William O. Stratton, Phillip Beaulieu
6th Canadian edition
013257084X, 1846589207, 978-0132570848
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