An HR firm is filling open positions for administrative assistants, so they purchase online help$-$wanted ads. Research reveals that $87\%$ of administrative assistants are women, so the data team decides that women are more likely to be successful applicants. Therefore, they target the ads to female job seekers. What should they have done instead?

$1$ point

Find an additional data source that supports the strategy to target women.

Ask the executive team to decide which type of applicants to target with the ads.

Conduct more research to understand the surrounding factors of this situation.

Only target the ads for the administrative assistant jobs to men.