An idea to address the concern areas in the model could be developing ingredients such as sweeteners, corn syrup and carbohydrate. A recommendation could be increasing high fructose corn syrup, caramel color and natural flavors. Some beneficial suggestions could be advancing packaging color and utilizing simplicity in designing it, developing promotion strategy through offering its product at a discounted rate over a period of time and growing events, ads and platforms. Having a better product that enhances consumers experience would be of value added to grow profitability, revenue and loyalty, and hence, obtaining an organizational goal