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an identity brand is a brand that derives most of its value from hat it symbolizes and how it helps consumers represent their identities. an
an identity brand is a brand that derives most of its value from hat it symbolizes and how it helps consumers represent their identities. an identity brand is difficult because its consumers rely on
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Management
Authors: Richard L. Daft
12th edition
978-1118582695, 1118582691, 9781118801277, 111880127X, 978-1285861982
