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An IMC tool that offers incentives linked to purchase is: a . . sales promotion b . . advertising c . . publicity d .
An IMC tool that offers incentives linked to purchase is: a.sales promotion b.advertising c.publicity d.public relations e.digital marketing
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Marketing
Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
