In terms of the behavioral effect on consumers, how would a PC, such as an Apple iMac,

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In terms of the behavioral effect on consumers, how would a PC, such as an Apple iMac, be classified? In light of this classification, what actions would you suggest to PC manufacturers to increase their sales in the market?

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Nov 06, 2013 06:11 AM

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In terms of the behavioral effect on consumers, how would a PC, such as an Apple iMac,

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Consumer behavior is changes day by day There is noth...View the full answer

Marketing The Core

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