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An important corporate - level strategic decision is whether to pursue diversification, which involves moving into new lines of business. This activity is important because
An important corporatelevel strategic decision is whether to pursue diversification, which involves moving into new lines of business. This activity is important because diversification is one of the key ways that companies grow revenues andor reduce risks.
The goal of this activity is to challenge your knowledge of the different forms of diversification.
For each company example, select the type of diversification the statement best represents.
Luxury fashion brand Coach, Inc. acquired Kate
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