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An important distinction should be made between a firm's core product and its actual product. While the core product may be a CD that contains
An important distinction should be made between a firm's core product and its actual product. While the core product may be a CD that contains an antivirus software program, the actual product may have a number of characteristics, including a quality level, features, design, a brand name, and packaging. Question 17 options: True False
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