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An important managerial task in global marketing is learning to recognize the extent to which it is possible to extend marketing plans as well as

An important managerial task in global marketing is learning to recognize the extent to which it is possible to extend marketing plans as well as the extent to which adaptation is desired. The way a company addresses this task is a reflection of the company's:
global marketing strategy.
market penetration.
product development.
product standardization.
market diversification.
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