An important part of this course is applying what you have learned to real examples. You begin by selecting a consumer behavior that you want to change about yourself, such as stopping a harmful behavior,(i.e. smoking, compulsive shopping or binge drinking,)or starting a new behavior(i.e. starting an exercise program or changing what you eat or buy). You will journal about what you have learned about your behavior, applying concepts including motivation, information searching, evaluating alternatives, purchasing (or choosing), and post-purchase outcomes and describing the effects of your attempt to change your behavior.