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An important step in the event tourism strategy process is 'Strategy Development'. Discuss the three (3) main strategic options for a destination to develop its
An important step in the event tourism strategy process is 'Strategy Development'. Discuss the three (3) main strategic options for a destination to develop its event portfolio and the conditions under which each would be most appropriate. Explain how the considerations of 'determining best fit' and 'building a portfolio of events' would play into this decision
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