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an increased cost of $20 per lead and $175 per qualification sales contact, respectively. What is the resulting value of a lead? What is
an increased cost of $20 per lead and $175 per qualification sales contact, respectively. What is the resulting value of a lead? What is the ratio between the lifetime value of a customer and the cost of customer acquisition? [Remark: In assessing lifetime value of a customer, take the NPV of cashflows associated with a customer account as oft = 0.]
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1 The ratio value of a customer and the cost of customer acquisition can be calculated by ...
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Management and Cost Accounting
Authors: Colin Drury
8th edition
978-1408041802, 1408041804, 978-1408048566, 1408048566, 978-1408093887
