An interior decorator has moved his business from Los Angeles to St$.$ Paul, Minnesota, because his spouse's company transferred her to St$.$ Paul. The decorator is distressed because the customers in his target market have, in his words, "banal and bourgeois taste." Which of the following is the decorator's problem?

Select one

A$.$ The decorator does not understand that customer needs are neither right nor wrong, and neither good nor bad.

B$.$ The decorator has no core competencies that will transfer to his new geographic market.

C$.$ The decorator should choose a strategy of cost leadership in this environment.

D$.$ The decorator is highly affiliated with the new target market and understands how he can create value for it$.$