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An international computer equipment and software manufacturer plans to introduce several new products in the coming year and wants to develop marketing programs to accompany
An international computer equipment and software manufacturer plans to introduce several new
products in the coming year and wants to develop marketing programs to accompany the product
introduction. The marketing program includes preparing printed materials distributed directly by the
company and used by the companys marketing personnel, vendors, and representatives; print advertising
in regular magazines, trade journals, and newspapers; and television commercials. The program also
includes extensive training programs for marketing personnel, vendors, and representatives about the
new products. A project management team with members from the marketing department and
operations has developed the following list of activities to develop the marketing program.Case : International Computer
An international computer equipment and software manufacturer plans to introduce several new products in the coming year and wants to develop marketing programs to accompany the product introduction. The marketing program includes preparing printed materials distributed directly by the company and used by the company's marketing personnel, vendors, and representatives; print advertising in regular magazines, trade journals, and newspapers; and television commercials. The program also includes extensive training programs for marketing personnel, vendors, and representatives about the new products. A project management team with members from the marketing department and operations has developed the following list of activities to develop the marketing program.
tableActivity Description,tableActivityPredecessortableNormalTimetableCraslTimetableNormCosttableal CrashCostAPreliminary budget & plan approval,cdots,Select marketing personnel for training,cdots,CDevelop overall media plan,APrepare separate media plans,Develop training plan,Design training courses,GTrain marketing personnel,Plan TV commercial with agency,DtableDraft inhouse print materials,DjDevelop print advertising layouts wagencyKReview print advertising layouts,jReview TV commercial,MReview and print inhouse materials,Release advertising to print media,I,Release TV commercial to network,LFinal marketing personnel review,I,Run media advertising mailings,table
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Construct the network for this project and determine the probability the project can be completed in days or less. Show the details of how you arrived at the value and the probability of completion. Do not round the answers keep two decimal points in all calculations.
Question
Use the data in the table above to determine the sequence of crash activities to reduce the project duration by days. Calculate the total added cost.
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