An international marketing plan is a strategic plan developed by a company or organization to enter new international markets or expand their presence in existing international markets. The plan outlines the goals, strategies, and tactics for reaching target customers and achieving business objectives in foreign markets.

Following are the key components of an international marketing plan, you are required to develop in your assignment:

1. Executive summary: This is a brief overview of the key elements of a marketing plan. It is typically written at the beginning of the plan and is designed to provide an overview of the plan's purpose, goals, and strategies. The purpose of an executive summary is to give readers a quick, high-level understanding of the marketing plan so that they can decide whether to read the entire plan in detail.

1. Market Analysis: This includes research on the target market's demographics, cultural norms, language, and purchasing behavior. It also involves analyzing the competitive landscape and identifying any regulatory or legal barriers to entry.

1. Segmentation and Targeting: Based on the market analysis, the company can then segment the market and identify target customer groups that are most likely to purchase their products or services.

1. Positioning: The company needs to determine how to position its products or services in the target market based on customer needs and preferences, competitor offerings, and cultural norms.

1. Marketing Mix: The marketing mix includes the 4 Ps of marketing - product, price, promotion, and place (distribution). The company needs to develop a strategy for each of these elements to effectively market its products or services in the target market.

1. Marketing Budget: The company needs to determine how much money to allocate to marketing activities in the target market, and how to allocate those funds across various marketing channels.

1. Implementation and Control: Finally, the company needs to implement the marketing plan and track its progress against the established goals. This involves measuring the effectiveness of various marketing activities and adjusting as needed.

In summary, an international marketing plan is a comprehensive strategy for entering or expanding in a foreign market. It involves market analysis, segmentation and targeting, positioning, marketing mix development, budgeting, implementation, and control.