An internet company wants to launch a specialty sports channel in 2020. The company conducted research that indicates they can achieve a trail rate of 10%. The company believes they can obtain an ACV of 70% and generate an awareness of 50%. The target population is 1,200,000 million people.

1. What is the sports channel adjusted trial rate? (2 marks)
2. What is the sports channel trial population? (2 marks)
3. The company now expects there will be a repeat rate of 15% in the first year. How many repeat consumers will there be?