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An Internet strategy enabled Nestl USA to change its way of doing business and allowed the company to change its staid, risk-averse culture; from buying
An Internet strategy enabled Nestl USA to change its way of doing business and allowed the company to change its staid, risk-averse culture; from buying raw materials to processing purchase orders to marketing the roughly 2,000 products that make up its nearly 200 brands. Employees worked to "Make e-business the way we do business." In terms of organizational development, the process described here is primarily a(n) ____ intervention. A. unit B. large system C. unit-focused D. results- focused E.cultural |
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