An investment management firm has been hired by ETV Corporation to work on an additional public offering for the company. The firms brokerage unit now has a sell recommendation on ETV, but the head of the investment banking department has asked the head of the brokerage unit to change the recommendation from sell to buy. According to the Standards, the head of the brokerage unit would be permitted to:

A. Increase the recommendation by no more than one increment (in this case, to a hold recommendation).

B. Place the company on a restricted list and give only factual information about the company.

C. Assign a new analyst to decide if the stock deserves a higher rating.