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An online dating company called 'Lifetime Match' creates an ad depicting a character named Boris who wants to get married and have a family. Playing

An online dating company called 'Lifetime Match' creates an ad depicting a character named Boris who wants to get married and have a family. Playing off of Boris' desire for companionship and acceptance builds off which need:

Physiological need
Social need
Safety need
Self-actualization need
Esteem need

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