Question
An online dating company called 'Lifetime Match' creates an ad depicting a character named Boris who wants to get married and have a family. Playing
An online dating company called 'Lifetime Match' creates an ad depicting a character named Boris who wants to get married and have a family. Playing off of Boris' desire for companionship and acceptance builds off which need:
- Physiological need
- Social need
- Safety need
- Self-actualization need
- Esteem need
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Electronic Commerce
Authors: Gary Schneider
9th edition
538469242, 978-0538469241
