An option the firm has is to wait a year and see if the competitor mentioned above decides to enter the ma he project prior to investing. know prior to your initial cost if the competitor will or will not enter the market. ACTION - EVALUATE THE NPV GIVEN THE OPTION TO DELAY. An option the firm has is to wait a year and see if the competitor mentioned above decides to enter the ma he project prior to investing. know prior to your initial cost if the competitor will or will not enter the market. ACTION - EVALUATE THE NPV GIVEN THE OPTION TO DELAY